Iqrali

Growing a National Movement for Early Literacy
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In 2025, Iqrali continued to achieve success as one of Jordan’s leading early literacy interventions—supporting parents to become active participants in their children’s learning journey. Designed as a national behavior change program, Iqrali promotes simple but powerful daily habits like reading, talking, and storytelling with young children.

This year marked a major step forward as Aqaba became the first governorate to host a full-scale rollout of the program. A pilot phase was launched in five health centers, embedding Iqrali’s messaging and book distribution within routine vaccination visits. This innovative integration brings literacy support directly to families at critical moments in a child’s development, setting the stage for wider scale-up in the coming year.

Our reach also grew through key strategic collaborations. A new collaboration with UNICEF enables Iqrali to be embedded within Makani, a well-established national parenting program. This integration opens the door to reaching thousands more families across the Kingdom with consistent, evidence-based literacy support.

With over 12,700 parents reached and more than 30,000 books distributed in 2025 alone, Iqrali continues to grow as a national movement—fostering stronger learning environments in homes across Jordan.

Iqrali, Impact in

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Of parents started reading after the Iqrali program

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Implemented across 3 governorates: Balqa, Irbid, and Aqaba

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Books distributed to families 

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Children reached

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Of parents built a regular reading routine with their children

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Of the parents, reported improved reading frequency compared to before the intervention

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Stories read on the Iqrali platform

Iqrali Wins WISE Prize for Innovation in Education

 

Iqrali Wins WISE Prize for Innovation in Education

 

The Queen Rania Foundation proudly received second place at the 2025 WISE Prize for Education for its innovative early literacy initiative, Iqrali. This recognition celebrates the program’s impact in helping parents across Jordan and the region foster strong reading habits with their children from birth to age six.


“Iqrali,” which means “Read to Me,” is a behavior change program designed to support parents in reading regularly with their children aged 0 to 6. At its core is the Iqrali app, a free Arabic-language digital platform offering age-appropriate books, interactive tips, and an AI-powered assistant.


The Iqrali AI-Assistant is one of the app’s most innovative features, it uses the child’s name, age and interests to generate unique personalized stories for each child.. These stories help children see themselves in the content they read, bringing joy, excitement, and emotional connection while encouraging a lifelong love of reading. The AI assistant serves as a guide for parents, suggesting reading activities, offering tips and answering their questions on everything related to reading and literacy learning. 


The impact is already visible, 52% of participating parents began reading with their children after engaging with Iqrali, demonstrating the program’s potential to transform home learning environments.


QRF also brings innovation to unexpected spaces, such as vaccine centers, where parents are gifted Arabic storybooks and encouraged to set simple reading goals during routine health visits. By meeting families where they are, Iqrali embeds literacy into everyday life in ways that are natural, sustainable, and deeply human.


The recognition at WISE reflects the global relevance and promise of Iqrali’s work. The World Innovation Summit for Education (WISE), established by Qatar Foundation, is one of the world’s most influential platforms for championing bold, evidence-based solutions to educational challenges. The WISE Prize honors initiatives that demonstrate innovation, impact, and scalability, selecting finalists from over 400 projects worldwide.


At the 12th WISE Summit held in Doha in November 2025, QRF stood among leading global education innovators, sharing its vision to ensure that every child grows up with the joy and power of reading—starting from the very first years of life.